Room 01Content & SEO
8 pieces a month reviewed to clinical standards, 1 pillar page per quarter, continuous optimisation and 2 links a month in trade media.
Measured in rankings, organic traffic and organic first appointments.
We don't do marketing. We fill first-appointment diaries.
VidaContent is the content, SEO and demand agency for private healthcare. Dental, aesthetic, ophthalmology, fertility and physiotherapy clinics. Private healthcare marketing. Nobody else’s.
Request your audit
Free, with a written deliverable and a 90-day plan.
Healthcare is chosen in a search. Let us be there first.
14 of Spaniards now pays for private healthcare: 12.8 million insured.
When a tooth hurts or a fertility treatment is being weighed up, nobody leafs through a directory: they search, they compare and they book. The clinic that answers that search with serious content takes the first appointment.
Private clinics bill €14.63 billion and grow 5.3% a year. Your competitors are already publishing. The question is who appears first.
Art direction image, generated
The clinic fills up before it opens
The first appointment is decided in a search, weeks before the patient walks through the door.
Six rooms, deliverables counted
Room 02Newsletter & CRM
Segmented CRM, fortnightly newsletter written and sent, 3 automations: welcome, appointment reminder, patient reactivation. Data handled as a special category under GDPR.
Measured in opens, clicks and appointments booked from email.
Room 03Social
Clinic Instagram with 4 pieces a week plus stories, practice owner LinkedIn with 3 posts a week. Scripting, design and management included.
Measured in first appointments from social. Never likes.
Room 04PR & Media
1 article a month in Informe Salud or the in-house media network, 1 third-party media appearance per quarter and press releases for every milestone.
Measured in mentions, links and domain authority.
Room 05Branded & Cases
1 documented case per quarter: page, PDF and short video, always with the patient’s consent. Video testimonial at every renewal.
Measured in sales use and treatments closed with the material.
Room 06Strategy & Data
Quarterly plan, live dashboard with first appointments, cost per patient and attributed treatments. Monthly meeting and a one-page report.
Measured in cost per new patient. The only number the owner looks at.
Clinical rigour, in the contract too
One clinic per city
And per speciality. If we run your implantology in your city, we run nobody else’s.
Frozen price
Prices are public and held by contract for as long as the work lasts.
Everything is yours
Site, content, CRM and data stay in the clinic’s name, not the agency’s.
Healthcare regulation
Healthcare advertising done properly: no promises of clinical outcomes, and patient data treated as a GDPR special category.
Art direction image, generated
A full waiting room is the only metric
No likes, no impressions, no reach: first appointments sitting there, with a name and a time.
What marketing for a clinic costs
Compete
1.900 €/mo
1 article a week, full technical SEO, Google Business profile, monthly newsletter, basic social and a dashboard with reporting.
The most chosen
Dominate
3.900 €/mo
3 articles a week, SEO for AI search engines, fortnightly newsletter with automations, continuous social, trade media and a monthly meeting.
Monopoly
7.500 €/mo
Daily publishing, multi-site, weekly newsletter, managed CRM, continuous PR, documented cases and full exclusivity of city and speciality.
Why public? They filter out browsers, they answer “what does marketing for a clinic cost” and they carry the confidence of having nothing to hide.
Request your growth audit
What you get, free
- An 8 to 10 page document with your visibility against your 3 competitors.
- Site and content audit with 3 prioritised opportunities and estimated impact.
- A 90-day plan presented on a 30-minute video call.
- If it fits, a proposal in 48 hours. If not, we say so and point you elsewhere.